Public Relations

Whether we are talking goodie bags in the shape of black patent laminated bags containing all kinds of exquisite treats, placed at the runway front row just before the music starts playing, or whether we have managed to „plant‰ a dazzling ring on the finger of one of today‚s trendiest actresses, or simply the fact that Danish fashion magazine Costume nominates hand lotion to be THE cult beauty product ˆ it all reflects good Public Relations!

However, Public Relations are about so much more than just goodie bags, A-list celebrity factor and glam magazines.

The buzzword is networking. Pernille Rahbek has in fact from her time as a co-founder, reporter and beauty editor at Costume proved successful in drawing in a broad range of people with whom she is working on current projects and items. She has been working in the media industry with particular emphasis on lifestyle journalism appearing in broadcasting journalism as well as in printing journalism and even in this part of the industry Pernille has build and maintained a solid network.

Public Relations are a fairly brilliant marketing strategy for small-sized companies with limited access to capital, given that the entire nature of Public Relations is to generate free mention and coverage. In this context Public Relations‚ greatest strength might be credibility, because it is the reporter who emphasizes and praises a certain product and not, as in classic advertisement, the company who manufactures the products or provides the services.

COMMENTS ABOUT THE PR-COLLABORATION FROM A CLIENT, DIRECTOR AT Beauté Pacifique:
“We know Pernille Rahbek from her time as a talk show host at Danish channel DK4‚s „TV for ladies" where we appeared on her show. Pernille has the ability to communicate effectively during interviews which really targeted Beauté Pacifique’s products and particular philosophy to the public”.

Shortly after the show, Pernille got back to us pointing out that we had neglected to keep the Danish beauty press updated on our products, and we immediately saw that Pernille had the necessary expertise and training to carry out our Public Relations activities targeting the Danish media.

Afterwards we have had a truly well-functioning collaboration, and Pernille Rahbek is a daily inspirational source for our entire Public Relations activities, and we are delighted to see that the Danish beauty press has warmly welcomed our new products.